where a Quora user asks “What are some significant pain points in the real estate market that could be solved with software?”. © 2020 National Small Business Chamber (NSBC). Email Hunter lets you find e-mail addresses by company domain. The key to selling your first 100 customers is to leverage your personal strengths and resources, simplify every component of the product, narrow your focus to a single use, have the right distribution system and partners and merchandise effectively that drive your first 100 sales. Its initial users included venture capitalists and startup founders from the Bay Area. and develop trust. This way, you can both do your market research and build a list of potential beta customers. One of the biggest benefits of getting accepted to a well-known incubator is the credibility that comes along with it. It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business would be minimal. to find a list of companies and filter them by criteria like number of employees, location, and more. You can also use your blogs on key topics with the right keywords. Next, it’s time to actually launch the product. As an added bonus, their cost per lead was 10% lower than on other marketing channels. There are things you can do, though, to speed up the process and make it easier: Create a business plan . Amid this, your sales process is likely to suffer which in turn makes it nearly impossible for you to acquire your first set of customers. “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc. 1.6 million page views and 100,000 unique visitors, If you link up a popular post that gets traction within the community, you could land on the front page and, get tens of thousands of visitors to your site. You need to really know who these people are that are buying from you more than anything else and then use that information to increase your ROI. All you have to do is repurpose the content from your website to fit the style of your brand. You might be going on sites like Quora to source long-tail keywords and writing content around that to generate traffic from search. You just have to input the company’s domain name, and all publicly available e-mail addresses associated with it will be shown below. people’s attention and make a sale. While you don’t have to go out of your way to send your subscribers groceries, you should ask them to respond to your e-mails, and try to respond to as many as you can. Especially when you are competing against hundreds of other startups, trying to break through the ‘noise’. Here’s how we survived. Leveraging the audience (via e-mails and on-site ads) of the popular financial management site. In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.. Sales—the one word that most employees fear, but the only word that co-founders think about. It’s a tried and true approach that has worked for many businesses. Email Hunter lets you search 150 domains for free every month and has plans that start at $49/month if you want to search more. with other people can really help you leverage one another’s networks to build This is […] and will give people a reason to visit your site, even if they weren’t planning Inmails are different from regular messages that you can send to your connections on LinkedIn — regular messages are free, but Inmails can be quite expensive. There are dozens, if not hundreds of strategies companies use … Adii Pienaar on finding your first 100 customers Getting your first paid customer isn’t easy. Getting Your First 100 Customers On The Cheap - Startup Scaling Up Series 1. their Facebook page reached over 1 million people and boosted brand awareness between 8% and 21%. You can post questions about the pain points you’re trying to solve in some of these areas and see what answers you get. rank for certain keywords and phrases – and your customers will see you when Leveraging the audience (via e-mails and on-site ads) of the popular financial management site Mint, Stash offers its audience $5 to invest just for downloading the app. For example, if people aren’t searching for solutions to Salesforce problems, or you’re seeing a small amount of search results in Twitter or Google, then there might not even be a big enough pain point to solve. will help you make everybody’s life a lot safer and easier. It’s easy to get caught up in measuring things like page views, likes and shares that a piece of content receives, but the real ROI of content is determined by the number of paying customers it helps you generate over time. for example, a product that helps teams work more efficiently. Fortunately, there are a lot of tools available to help you do this. After you exhaust that amount, you have the option to purchase Inmails individually, typically around $10 each. The most powerful tactic to build your first 100 customers is to do marketing and build your audience before you launch. process, especially not today when you have access to so many solutions that You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. Under this section, you’ll find a list of some of the most commonly viewed answers within that topic. If in the future you'd like to do more than just provide a service – if you want to become a trusted influencer within your industry – starting a blog now is a good step in that direction. If you were trying to create a product to solve pain points around Hadoop, an answer like this would be invaluable. The larger your list is the better chance you have to get people to convert into customers. Invest in your first 100 customers. Most entrepreneurs wouldn’t have have continued the conversation. Not all domain names will have their e-mail formats listed, and some e-mail formats might be incorrect, but EmailBreaker is able to correctly identify e-mail formats for most domains. Trying to earn your first customer can seem like an impossible challenge. Additionally, take one step outside of your network, and step into the individual networks of your prospects. Not only will you be able to leverage their platform in the future, but you will have gained a priceless early-adopter to spread the word about your business, furthering your credibility within your niche. business. Although it can be done, it’s harder to communicate your credibility, your offer, what your company does, and still sound human. In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans. These two pricing methods have become standard for a good reason: users won't really know if a product is right for them until they give it a test drive. If your product is just “nice to have,” you’ll perpetually struggle to get customers. FrontApp wanted to get beta users for their product, so they decided to go directly to the source and test out some “beta user” communities. create an ecosystem that makes them feel that, by joining your newsletter, they Many startups have used sites like Betalist to rapidly generate a list of early bird signups. Eventually Pipedrive got accepted into AngelPad, where they were able to pitch and talk to a lot of people over a span of three months. This is where sales consulting firms come into play. Do research into the social media platforms that your chosen customers By virtually eliminating the barrier to entry and working with already trusted brands, Stash went from 50K to 500K Stashers in just one year. If your product is something that you believe would not work well in this pricing structure, make your introductory cost low enough so customers will feel comfortable making the initial investment, yet high enough so that they don't question the quality of what you are offering. Learn More: Cold Email Templates that Get Responses. FrontApp wanted to get beta users for their product, so they decided to go directly to the source and test out some “beta user” communities. Sales—the one word that most employees fear, but the only word that co-founders think about. That shows that other Hadoop users are likely facing the same problems. One of their clients is the largest livestock trailer manufacturer in North America, and they launched a site for horse lovers through GoodBlogs. Start … Even if your product is ready. If 1 YouTube video gets 1,000 views and leads to 20 students, you just need to produce 5 videos for your first 100 customers. And because many Betalist users are early adopters in the startup world, several of them wrote articles about FrontApp after seeing it featured on Betalist, which resulted in even more inbound links. For example, if you’re in the tech space, you can use sites like AngelList and Crunchbase to find a list of companies and filter them by criteria like number of employees, location, and more. You’d be amazed at how many sales can By virtually eliminating the barrier to entry and working with already trusted brands, Stash went from 50K to 500K Stashers in. They test your flexibility, help you adapt to a better strategy and give insight about what future customers might want. Most of them by default assume that you are too busy to read what they have to say. several methods you can use to encourage customers to find your store and start Once you get on the phone to chat with these potential customers, be sure to ask them whether it would be okay for you to stay in touch and send updates every now and then on your future product. For example, Widrich was able to build relationships with sites like Treehouse, Social Media Examiner, and SocialMouths over time by providing them with free content. customers, keep their attention, and then catch 100 more: Networking When you’re guest posting, it’s important to find websites that cater to your target audience and post on those sites. Want to grow your organic traffic by 20-100%? A simple way to generate long-tail content ideas is by looking at the most viewed questions on Quora for your specific niche. They don’t wait. to dismiss influencers as people who simply live on social media for attention, Now that you know how to improve the odds of reaching your target market, you need a process and methods to get your first 100 customers. If you’re below that number, chances are your e-mails need some improvement. It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business … Think you’ve got a fresh perspective that will challenge our readers to become better marketers? Buffer, a social media automation tool, used a guest blogging strategy to get over 100,000 customers within nine months. If you find an insightful answer to a relevant question in your industry, you can message that user and ask to set up a phone call in order to uncover more details about their problems, then add them to your beta list. that paid traffic is the fastest way to drive leads when you’re first starting out. Stash Invest has an app (called Stash) that helps its users start investing with only $5. and mortar partnerships – all these offline options can add immense value to your ... Find out what groups your customers are hanging out in and go there. Tweet Post Some ideas for the first 10: - write an essay about something interesting that you can weave your business idea into, submit to tech blogs like hackernoon - join a maker group that can help you in an informal quid pro quo with social media shares and upvotes For example, GoodBlogs used Qualaroo to boost registrations by 300% for one of their clients. Other startups have also found success in leveraging both blogging and social media marketing. Get featured. One of the most straightforward ways to get your first customers is through cold e-mail. By paying to be part of a group, you can increase your chances of getting higher quality customers. Posted on 29 May, 2017 - Last Modified on 29 May, 2017 4. Once you know how to craft your cold e-mail, you have to find a list of prospects and their e-mail addresses. To build this newsletter list, you need to encourage people to to the conversation and promoting your brand – if the page allows it. This way, you can get a better understanding of your market and their pain points on the call, and also ask them in a non-pushy way whether they’d like to be part of a beta user list. or Quora where you can publish your content directly instead of pitching someone. However, there’s a lot of conflicting information out there about using paid ads as your first channel of acquiring customers. is a forum for discovering cool tech products from around the world. Read More: The Contrarian Way to Use Social Media to Attract Higher-End Customers (No Bots or Funnels Required). Notice how this e-mail immediately describes the offer in the first line: “I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.” It tells the prospect that the phone call will only take 10 minutes out of their busy day and gives an exciting offer (helping the company get its next 100 best customers). The first 100 teach you how to grow. your business slowly through intelligent messaging and careful content It’s easy to believe that you already know everything about your target market and convince yourself that they, But the best marketers are humble enough to talk to their market and validate their hypotheses, even if they, For example, Hiten Shah did many hours of customer interviews for a project he was working on around. does more than share your views and build engagement, it also improves your It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business would be minimal. Sites like. Blogging marketing is an excellent digital tactic that not only drives customer Trust is a big factor when persuading people to buy, and if you leverage someone else’s platform to build your own audience, you’ll be able to “borrow” the trust they’ve built with that audience as well. A company that has done this very well is Stash Invest. Sales—the one word that most employees fear, but the only word that co-founders think about. Most marketers know that tools like Qualaroo and SurveyMonkey can help you understand your audience better. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. We’re always looking for authors who can deliver quality articles and blog posts. After you sell to 100 customers, you’ll have a … Some groups are more valuable and targeted than others — typically, Facebook groups that are started and nurtured by influencers in an industry tend to have pretty high-quality discussions. They saw a conversion rate increase of 400% in certain geographic regions. Building a Let’s get started! If 1 authority review post generates 10 sales, 10 of those will nab your first 100 customers. Once you develop a relationship with the blog owner or editor, ask them to promote your content to their e-mail list or if you can run webinars for their audience with an opt-in link, etc. to boost registrations by 300% for one of their clients. step, towards your customers, to catch people’s attention, inspire engagement For example. They basically give users money! to generate 400 high-quality signups in just a couple of days. As your list of newsletter subscribers grows, you will find it Duke was able to tell prospects about their Cross Continent MBA program and have a call to action that encouraged readers to sign up for more information with their email address. You can use LinkedIn’s advanced search feature to find a list of targeted prospects, connect with all of them, and then message the ones who accept your connection request. 1929 shares Many startups die trying to find early traction. Not all domain names will have their e-mail formats listed, and some e-mail formats might be incorrect, but. doesn’t have to be an expensive investment, you need only a few hundred Rands in certain geographic regions. Here’s a comprehensive list of tactics you can use to get your first 100 customers: A quick way to do some customer development is to reach out to your existing network and ask them specific questions about your product and market. It’s relatively easy to find the email addresses of your prospects, and it’s easy to reach out to a high volume of people relatively quickly. (Twitter: @chrisdata) Chris provided vector … Some of the most followed topics include investing, computer programming, mobile, and software engineering. remains one of the most powerful tools in the business arsenal today. You’re probably aware of sites like Product Hunt or Reddit that feature products or posts that get a lot of upvotes from the community. According to Forbes, recipients of 1-on-1 interactions are more likely to share their positive experience on social media and stay loyal to your company over the long term. When starting out it is generally easier for people to reach out to family and … Ideally you should get your first 100 customers in 15 days. Although it might be difficult to leverage the more popular sites early on, getting social proof is a goal that you should always be working towards. One of the biggest reasons new businesses fail is that founders don’t talk to customers. Five Tips for Earning Your First Customers. When you do run paid advertising, you want to make sure you’ve got a high-converting landing page where you can drive your prospects. This post was expanded for 2017 to include more ways to acquire your first 100 customers. Here’s an example of a cold e-mail template that got one B2B company over 16 new customers. talk about them with their audience. Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”–Dave Thomas, founder of Wendy’s. 5 Important Landing Page Elements You Should Be A/B Testing, get tens of thousands of paying customers, How Landon Ray Took ONTRAPORT from a Dozen Customers to 1,000 Customers in Just 2 Months [podcast], Effective SEO Techniques that Work in 2017, How to Get More Responses From Cold Emails, key elements of a high-converting landing page, How To Drive ROI Using Gmail Sponsored Promotions (GSP), 10 Best Marketing Podcasts to Help You Grow Your Business, 31 Best Digital Marketing Campaigns You Can Swipe, 18 Reasons Why Your Instagram Posts Fail (And What to Do About It), 10 Effective SEO Techniques to Drive Organic Traffic in 2021, 20 Pre-Production Tips to Create Successful Video Content in 2021, 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021, 30 Social Media Prompts to Get the Conversation Started, How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up, Beginners Guide to Using Facebook Video Chat, 42 Digital Marketing Trends You Can’t Ignore in 2021, 17 Engaging Video Content Types that People Love to Watch, Here’s How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships, How E-commerce Companies Can Boost Sales with Facebook Ads, The Ultimate Marketing Playbook for 2021 (Guide to Consulting), 7 Easy Ways to Optimize Your Facebook Ads, Analysis of 1 Million Backlinks: Udemy (Part 1/10), 4 Ways to Create Great Links that Boost Your Website’s Ranking, SaaS Email Marketing: 12 Best Strategies to Follow, How to Analyze Your Email Campaign Performance and Optimize It, Why Your Start-up Business Needs a T-shaped Marketer, How to Create a Promotional Plan for Your Business (with Template! 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